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Handbook of strategic enrollment management

Don Hossler author Bob Bontrager author.; Lauryn Tom cover designer. 2015

Online access

  • Title:
    Handbook of strategic enrollment management
  • Author: Don Hossler author
  • Bob Bontrager author.; Lauryn Tom cover designer.
  • Subjects: College attendance -- United States -- Planning; College students -- Recruiting -- United States; Universities and colleges -- United States -- Admission; Universities and colleges -- United States -- Administration; Electronic books
  • Description: Handbook of Strategic Enrollment Management; CONTENTS; PREFACE; ABOUT THE EDITORS AND CONTRIBUTORS; ABOUT AACRAO; PART ONE SETTING THE CONTEXT; CHAPTER 1 Origins of Strategic Enrollment Management; DEFINING STRATEGIC ENROLLMENT MANAGEMENT; A BRIEF HISTORY OF STRATEGIC ENROLLMENT MANAGEMENT; The Impact of Demographic Trends; The Emergence of Enrollment/Strategic Enrollment Management; Changing Public Policy Priorities; Theoretical Perspectives on Enrollment Management; STRATEGIC ENROLLMENT MANAGEMENT: A STRUCTURAL FRAMEWORK; THE FUTURE OF STRATEGIC ENROLLMENT MANAGEMENT; References
    CHAPTER 2 Understanding the Context THE ROLE OF POST-SECONDARY SECTORS, MARKETS, AND PUBLIC POLICY; THE CHANGING CHARACTERISTICS OF STUDENTS; Demographics; Economics; IMPLICATIONS FOR STRATEGIC ENROLLMENT MANAGERS; References; CHAPTER 3 Successful Strategic Enrollment Management Organizations; ORGANIZATIONAL STRUCTURES AND RELATIONSHIPS; SEM FUNCTIONS; Admissions; Financial Aid; Registration and Records; SEM RESEARCH; ORGANIZING FOR STUDENT RETENTION AND SUCCESS; Variations on a Theme: The Responsibilities of the Senior Enrollment Officer; Other Offices Important in SEM; CONCLUSIONS; References
    PART TWO CHOICE, MARKETS, AND ADMISSIONS CHAPTER 4 Understanding Student College Choice; COLLEGE CHOICE THEORIES; Economic Approach; Sociological Approach; Information Processing Approach; Combined Models of College Choice; COLLEGE CHOICE FACTORS; Personal Characteristics; Family Income; Social and Cultural Capital; Academic Ability; High School Attended; Information Sources; Peer Effects; Costs of Attendance and Financial Aid; COLLEGE CHOICE BY RACE/ETHNICITY; White Students; African American Students; Latino Students; Asian Students; NONTRADITIONAL STUDENTS; TIMING OF COLLEGE CHOICE
    Perishability THE IMPORTANCE AND ROLE OF CUSTOMER SATISFACTION IN THE RECRUITMENT PROCESS; MARKETING IS EVERYONE'S RESPONSIBILITY; A WORD ABOUT MARKET RESEARCH; CREATING MARKETING STRATEGY: THE SEVEN P'S OF ENROLLMENT AND ADMISSION EFFORTS; Product; Price; Place; Promotion; Physical Evidence; Processes; People; CONCLUSION; References; CHAPTER 7 Understanding Transfer and Articulation: Implications for Enrolling Transfer Students; TRANSFER STUDENT RESEARCH; Rate, Timing, and Frequency; Destination; Vertical Transfer; Predictors of Transfer; Limitations of Transfer Student Completion Data
    Improve student enrollment outcomes and meet institutional goals through the effective management of student enrollments. Published with the American Association for Collegiate Registrars and Admissions Officers (AACRAO), the Handbook of Strategic Enrollment Management is the comprehensive text on the policies, strategies, practices that shape postsecondary enrollments. This volume combines relevant theories and research, with applied chapters on the management of offices such as admissions, financial aid, and the registrar to provide a comprehensive guide to the complex world of Strategic Enr
  • Publisher: San Francisco, California : Jossey-Bass
  • Creation Date: 2015
  • Format: 1 online resource (654 p.).
  • Language: English
  • Identifier: ISBN1-118-81953-5;ISBN1-118-81940-3
  • Institution Zone MMS ID: 991003076587603381$$I01TRAILS_CARROLL
  • Network Zone MMS ID: 9911678080903366
  • Source: 01TRAILS ALMA

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